Procter & Gamble
Digital Design Co-opAugust 2020 - December 2020
Collaborated with the Beauty Innovation Team at Procter & Gamble to advance sustainability initiatives across brands like Herbal Essences, Pantene, and Olay. Designed interactive infographics, sizzle reels for partner presentations, UX/UI feature enhancements, and social media strategy guidelines. Developed an internal newsletter to share sustainability news and highlight findings from a competitive audit.
TikTok Audit and Strategy
Researched how beauty brands show up on TikTok and developed strategic recommendations for how P&G’s beauty brands could better compete. Leveraged trend reports and insights from a TikTok-led presentation to create clear, actionable takeaways. Even made a few lighthearted TikToks to demonstrate concepts.
Audit available here; full strategy presentation available here.
Advanced Recycling Infographic
Designed an interactive tool to explain and connect the advanced recycling methods used by P&G Beauty brands. Conducted interviews with in-house scientists and translated complex research into a Figma prototype featuring custom illustrations and an interactive infographic. Created for both internal education and external storytelling.
Designed an interactive tool to explain and connect the advanced recycling methods used by P&G Beauty brands. Conducted interviews with in-house scientists and translated complex research into a Figma prototype featuring custom illustrations and an interactive infographic. Created for both internal education and external storytelling.
Retailer Sizzle Video
Produced a fast-paced, impactful video to showcase P&G’s Responsible Beauty principles and goals—designed for the sales force to share in retailer meetings.
Leveraged existing content, stock footage, virtual interviews (hello, COVID times 😷), and voiceovers to bring the story to life. Developed the script and created a “Guide to Recording at Home” to ensure consistency and ease for remote contributors.
Produced a fast-paced, impactful video to showcase P&G’s Responsible Beauty principles and goals—designed for the sales force to share in retailer meetings.
Leveraged existing content, stock footage, virtual interviews (hello, COVID times 😷), and voiceovers to bring the story to life. Developed the script and created a “Guide to Recording at Home” to ensure consistency and ease for remote contributors.